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On the Image Overlay tools tab you can edit and modify the appearance of the overlay text.

##### Adjust the Overlay Text position

On the Home tab, in the Map group, click Add Content and then click Image Overlays... or Image Overlay Network Link.... You'll see a dialog you can use to browse for image files or enter a URL to an image.
Click Open or Add to add the overlay to the map. If you add an Image Overlay network link the URL to the image is stored in the map. If you change the image, keeping the same URL to the image (same image name) when the map is opened it will use the new image. For example you might use an image overlay to add your organizations logo to every map that you create, if you use an overlay network link it is possible to update all of your maps with a new organization logo, by updating the source for the logo image. Learn more about working with image overlays.